Integrity policy

GDPR Compliance (updated May 24:th 2018)

Your privacy and data integrity is important to us. We don’t use retargeting techniques or store your data for
targeted email campaigns. We collect personal information from you in a variety of ways when you interact
with Emma von Brömssen through the Website. Some examples are when you:

  • Create an account on the Website;
  • Make an online purchase from us;
  • Request customer service or contact us;
  • Otherwise submit personal information to Emma von Brömssen.

Basically your data is stored in three places :

Our Email system:

– We store your email adress, name, surename and language settings together with which list your are subscribed to.
We need that information to communicate with you. You can opt-out at any time from our email lists

Our ERP system:

– We store your order information that we get from our e-commerce system, along with information that is passed on to us by Stripe or Klarna. We need that info to process your order

Our E-commerce system:

– Basically the same data as in the ERP. No tracking of abandoned carts, no tracking on site.
We do use Google analytics, but it’s not connected to our Email system or ERP, so we don’t do individual tracking.

How long do we store our info?

– We store all information for 36 months in our ERP and E-commerce, and in the email system as long you
don’t ask to remove your information.

How long do we store our info?

– We store all information for 12 months in our ERP and E-commerce, and in the email system as long you
don’t ask to remove your information. The information in ERP and E-commerce system is anonymized after
12 months in order to

What Are Cookies

As is common practice with almost all professional websites this site ( uses cookies,
which are tiny files that are downloaded to your computer, to improve your experience.
This page describes what information they gather, how we use it and why we sometimes need to store these cookies.
We will also share how you can prevent these cookies from being stored however this may downgrade or ‘break’
certain elements of the sites functionality.
For more general information on cookies see the Wikipedia article on HTTP Cookies…


How We Use Cookies

We use cookies for a variety of reasons detailed below. Unfortunately in most cases there are no industry standard
options for disabling cookies without completely disabling the functionality and features they add to this site.
It is recommended that you leave on all cookies if you are not sure whether you need them or not in case they are
used to provide a service that you use.


Disabling Cookies

You can prevent the setting of cookies by adjusting the settings on your browser (see your browser Help for how to do this).
Be aware that disabling cookies will affect the functionality of this and many other websites that you visit.
Disabling cookies will usually result in also disabling certain functionality and features of the this site.
Therefore it is recommended that you do not disable cookies.


The Cookies We Set

This site offers newsletter or email subscription services and cookies may be used to remember if you are already registered
and whether to show certain notifications which might only be valid to subscribed/unsubscribed users.

This site offers e-commerce or payment facilities and some cookies are essential to ensure that your order is remembered
between pages so that we can process it properly.

When you submit data to through a form such as those found on contact pages or comment forms cookies may be set to
remember your user details for future correspondence.

In order to provide you with a great experience on this site we provide the functionality to set your preferences for how
this site runs when you use it. In order to remember your preferences we need to set cookies so that this information can
be called whenever you interact with a page is affected by your preferences.


Third Party Cookies

In some special cases we also use cookies provided by trusted third parties.
The following section details which third party cookies you might encounter through this site.

This site uses Google Analytics which is one of the most widespread and trusted analytics solution on the web for helping
us to understand how you use the site and ways that we can improve your experience. These cookies may track things such
as how long you spend on the site and the pages that you visit so we can continue to produce engaging content.

For more information on Google Analytics cookies, see the official Google Analytics page.

From time to time we test new features and make subtle changes to the way that the site is delivered. When we are still
testing new features these cookies may be used to ensure that you receive a consistent experience whilst on the site whilst
ensuring we understand which optimisations our users appreciate the most.

As we sell products it’s important for us to understand statistics about how many of the visitors to our site actually make a
purchase and as such this is the kind of data that these cookies will track. This is important to you as it means that we can
accurately make business predictions that allow us to monitor our advertising and product costs to ensure the best possible price.

We also use social media buttons and/or plugins on this site that allow you to connect with your social network in various ways.
For these to work the following social media sites including; Facebook, Pinterest, Instagram, will set cookies through our site
which may be used to enhance your profile on their site or contribute to the data they hold for various purposes outlined in
their respective privacy policies.

Klarna Bank AB (publ)’s credit payment options

We work with Klarna Bank AB (publ) because they offer our customers convenient payment methods.

Klarna Bank AB (publ) (“Klarna”) is a provider of financial services. Klarna’s principal place of business is at Sveavägen 46, 111 34 Stockholm, Sweden.
Klarna is registered with the Swedish companies register under the registration number 556737-0431 and licensed by and under the supervision of the Swedish
Financial Supervisory Authority (, Box 7821, 10397 Stockholm, Sweden, and the Swedish Data Protection Authority (,
Box 8114, 10420 Stockholm, Sweden.

We need to provide Klarna with certain information about you and the order to enable Klarna to assess whether you qualify for their credit products.
We need to transfer to Klarna account details such as your name, address, email address, phone number, and payment history, as well as your order details,
such as payment method, shipping details, what was ordered, and similar. This will not be done if you do not select Klarna as your payment method.



Anyone who visits a website that uses cookies should get information about the site’s content cookies, what these cookies are
used for and how cookies can be avoided, according to the Electronic Communication Act (Swedish: Lagen om Elektronisk Kommunikation),
which entered into force on July 25, 2003 (SFS 2003: 389).

If you do not accept the use of cookies, you can turn off cookies in your browser settings, or by using private mode (private surfing mode)
when you visit websites.


More Information

Hopefully that has clarified things for you and as was previously mentioned if there is something that you aren’t sure whether you
need or not it’s usually safer to leave cookies enabled in case it does interact with one of the features you use on our site.
However if you are still looking for more information then you can contact us through one of our preferred contact methods.

Please email us at: if you have any questions regarding cookies